Prove Product Value
Independent studies for B2B tech companies.
Customer evidence
is everywhere.Economic proof
is not.
An Independent Value Analysis™ is a commissioned study, conducted independently, built from firsthand customer data.
Economic Proof for Products That Deliver
Price the hours a task took before and after, at the fully burdened rate, from what the customer’s own staff report.
Count what stopped going out once the product was in place, tooling, contractors, fees, read from the invoices that stopped.
Take the deals and renewals the customer attributes to the product, at margin, and discount them hardest of all.
Add the three up against what the product costs, and state the result the way finance reads it: return, net value, payback.
Methodology
Zaghloul & Co. maintains editorial control over the study and its findings. The commissioning client provides customer names for interviews but does not participate in them.
The analysis identifies product-specific value and categorizes it as quantified value, financial outcomes modeled from measurable data, or evidenced value, outcomes substantiated by firsthand data but not modeled financially.
All quantified value is adjusted for risk. Benefits are adjusted downward, costs upward, each reflecting the strength of the underlying evidence: figures drawn from systems of record carry lower adjustments than estimates or approximations.
Proof That Travels
Built for enterprise sales cycles, not adapted from a case study.