Prove product value
Independent research for B2B tech companies.
Customer evidence
is everywhere.Economic proof
is not.
An Independent Value Analysis™ is a study commissioned by you, conducted independently, and built from firsthand customer data.
Built to support enterprise sales cycles
An IVA identifies the value a product creates for its customers.
“We’re doing a lot more with the same team.”
How much more? What was the volume before, and what is it now?
“Same team, same 4 people, but we’re handling about 3 times the volume. I was about to put in a req for 2 more.”
Is that in your ticketing data?
“It’s in the helpdesk. I pulled the weekly counts before we switched.”
Methodology
Zaghloul & Co. maintains editorial control over the study and its findings. The commissioning client provides customer names for interviews but does not participate in them.
The analysis identifies product-specific value and categorizes it as quantified value, financial outcomes modeled from measurable data, or evidenced value, outcomes substantiated by firsthand data but not modeled financially.
All quantified value is adjusted for risk. Benefits are adjusted downward, costs upward, each reflecting the strength of the underlying evidence: figures drawn from systems of record carry lower adjustments than estimates or approximations.