Prove Product Value
Independent studies for B2B tech companies.
Customer evidence
is everywhere.Economic proof
is not.
An Independent Value Analysis™ is a commissioned study, conducted independently, built from firsthand customer data.
Economic Proof for Products That Deliver
The hours a customer’s team gets back when the product takes over or shortens work they used to do by hand.
The spending that stops once the product is in place: tools retired, contractors released, fees no longer paid.
The deals, renewals and expansion a customer attributes to the product, counted at margin.
Every benefit the study quantifies, set against what the product costs, and reduced to the figures a finance team decides on.
Methodology
Zaghloul & Co. maintains editorial control over the study and its findings. The commissioning client provides customer names for interviews but does not participate in them.
The analysis identifies product-specific value and categorizes it as quantified value, financial outcomes modeled from measurable data, or evidenced value, outcomes substantiated by firsthand data but not modeled financially.
All quantified value is adjusted for risk. Benefits are adjusted downward, costs upward, each reflecting the strength of the underlying evidence: figures drawn from systems of record carry lower adjustments than estimates or approximations.