Prove Product Value
Independent studies for B2B tech companies.
Customer evidence
is everywhere.Economic proof
is not.
An Independent Value Analysis™ is a commissioned study, conducted independently, built from firsthand customer evidence.
Economic Proof for Products That Deliver
Productivity Gained
The capacity a customer’s team gets back when the product takes over or shortens its work: tasks done faster, steps removed, hires no longer needed.
Costs Saved
The spending that stops once the product is in place: tools retired, contractors released, fees no longer paid.
Revenue Gained
The deals, renewals and expansion a customer attributes to the product, counted at margin.
Financial Summary
Every benefit the study quantifies, set against what the product costs, and reduced to the figures a finance team decides on.
The capacity a customer’s team gets back when the product takes over or shortens its work: tasks done faster, steps removed, hires no longer needed.
The spending that stops once the product is in place: tools retired, contractors released, fees no longer paid.
The deals, renewals and expansion a customer attributes to the product, counted at margin.
Every benefit the study quantifies, set against what the product costs, and reduced to the figures a finance team decides on.
Methodology
Zaghloul & Co. maintains editorial control over the study and its findings. The commissioning client provides customer names for interviews but does not participate in them.
The analysis identifies the value the product creates and categorizes it as quantified value, financial outcomes modeled from measurable data, or evidenced value, outcomes substantiated by firsthand accounts but not modeled financially. The difference often lies in the customer's records. Evidenced value lacks a baseline, a probability or a financial unit to model against.
Quantified value forms the basis of the economic model. Each benefit and cost is built from customer evidence, standard rates and, where neither applies, stated assumptions, then projected over three years with inputs adjusted for risk. Benefits are adjusted downward and costs upward, more where the figure depends on circumstances that may differ between organizations.