Independent
Research
Quantifying B2B product value.
Customers know the value you provide, prospects need proof to justify their decision.
An Independent Value Analysis™ (IVA) helps you quantify the value your product creates, justify buyers' investment, and unlock your sales team.
Methodology
An Independent Value Analysis is a structured evaluation of the value a product creates for its customers. Commissioned by you, conducted independently by Zaghloul & Co., and built from firsthand customer data.
The analysis identifies product-specific value that falls under cost reduction, revenue growth, and productivity — from headcount avoided and customer retention to time to value — and categorizes it as:
- quantified value, financial outcomes modeled from measurable data; and
- evidenced value, outcomes substantiated by firsthand data.
The analysis produces risk-adjusted return on investment, net present value, and total benefits against total costs projected over a three-year period.
The final deliverable ranges from a single case study to a full composite analysis depending on the number of participating customers.
Reduced Time-to-Decision
$47,147
Eliminated Redundant Vendor Spend
$126,000
Increased Sales Team Throughput
$403,200
Compressed Qualification Cycle
$192,780
Recaptured Operational Capacity
$189,763
Attributed Revenue from Platform Adoption
$321,750
Annual Benefits
$1.3M
Platform Subscription
($51,840)
Net Benefits
$1.2M
Quantify the value
you create.