Prove product value
Independent research for B2B tech companies.
Customer evidence
is everywhere.Economic proof
is not.
An Independent Value Analysis™ is commissioned by you, conducted independently, and built from firsthand customer data.
Built to support enterprise sales cycles
An IVA evaluates the economic impact of a product on its customers.
Methodology
The analysis identifies product-specific value and categorizes it as:
- quantified value, financial outcomes modeled from measurable data
- evidenced value, outcomes substantiated by firsthand data but not modeled financially.
All quantified value is adjusted for risk. Benefits are adjusted downward, costs upward, each reflecting the strength of the underlying evidence: figures drawn from systems of record carry lower adjustments than estimates or approximations.
Financial projections use a three-year period with a 10% discount rate for present value calculations. Unless evidence supports a different trajectory, annual values are held constant.
Zaghloul & Co. maintains editorial control over the study and its findings. The commissioning client provides customer names for interviews but does not participate in them.