Independent
Research
Quantifying the impact your product delivers.
Customers know your value,
prospects do not.
We interview your customers, model the financial impact, and deliver an independent study for your sales team.
Methodology
An Independent Impact Analysis is a structured evaluation of the impact a product delivers to its customers. Commissioned by you, conducted independently by Zaghloul & Co., and built from firsthand customer data.
The analysis identifies product-specific benefits that fall under cost reduction, revenue growth, and productivity — from headcount avoided and customer retention to time to value — and categorizes them as:
- quantified benefits, financial outcomes modeled from measurable data; and
- evidenced benefits, outcomes substantiated by firsthand data.
The analysis produces risk-adjusted return on investment, net present value, and total benefits against total costs projected over a three-year period.
The final deliverable ranges from a single case study to a full composite analysis depending on the number of participating customers.
Quantify the value
you deliver.